The source of the Logic. . .
Over six years ago, I had an idea for the name of a venture. I was daydreaming (an essential part of the creative process for me) and imagined what it would be like to run a museum of modern art. Of course, you cannot daydream without a fully thought through business plan complete with profit drivers, overhead analysis, and a full six-point marketing scheme. I was narrowing the language for the architectural design RFQ when I realized that the thing needed a name. After several rounds of brainstorming over many promisingly pretentious monikers, I landed on the winner. . .
The Logic Gallery
I'll give you a moment to retrieve your socks, which are now clearly all the way across the room. Yes, The Logic Gallery would become the standard bearing cultural institution that would echo with the gravitas along with her older sister institutions The Tate Modern and The Whitney and The Getty Collection. She would establish Atlanta's new burgeoning cultural renaissance. The Chamber of Commerce would put artistically filtered, somewhat askew photographs of the 9" high dimensional letters spelling out the name of the museum on the cover of the Summer "Things To Do" guide handed out in local hotel lobbies.
Having settled on such a bullet proof dynamite name, I did what any other normal work time daydreamer would do, registered the domain. I really, truly thought that I had no chance at securing such a sweet domain. Thank you, Go Daddy!! I became the proud owner of logicgallery.com, logicgallery.net, and logicgallery.org because cultural institutions NEED the .org. Currently, these domains point to nowhere. Go ahead and check, I'll wait. . .
See, told you.
Enough of the brilliant museum plan. You can probably guess that it hasn't become the cornerstone of cultural sophistication as outlined in the investor deck. We've all moved on.
The name, however, persisted. I thought it was a pretty cool name in a detached, doesn't-really-mean-anything sort of way. It became my online portfolio for a while. It was the name of a theoretical design firm specializing in themed scenery and wayfinding. That specific tag still didn't really fit anything, but that was unimportant. The world is lousy with highbrow hipster boutique design studios with overly clever names. Hell, you can't throw a double flat white forcefully onto a sidewalk in this town without covering at least five bespectacled creative directors with frothed milk. Warby Parker is the best!
I've still got the name and I'm throwing it around.
I've also decided to slap it onto this blog. Now, anyone else notice the problem here? I'll give you a moment to think about it.
It's been a long time since I've painted using water color. It's one of my favorite mediums but it's so very difficult to work without having it turn to mud. I've recently set myself on the task of reestablishing my watercolor street cred. I'm starting with some simple color sketches and moving up to a piece that I have in mind. It's going to be really cool after I get a few bad watercolor tries out of my system. That's the way it works, right? You've got to work at anything to stay agile and efficient. It's not "practice makes perfect" but "practice makes proficient". We strive for perfect with the understanding that we'll never achieve it.
Okay, have you thought about it? The problem with using that gorgeous, profoundly meaningful name on this particular blog is that, until now the content had nothing to do with logics or galleries. So far, this blog has been more brain vomit (and yes, that domain is already taken) than logic gallery. My content has been admittedly unfocused which is okay if the name was unfocused rantings of a somewhat frustrated creative. That name would be too long, even for the West Egg crowd.
Do yourself a favor and order the Westside Pileup over easy with a biscuit!
Now comes the climax with a very brief denouement. I have decided that since I own such an awesome name, I need to make it an awesome property starting with this blog. I'm attacking this thing with a renewed focus and having it follow a new path. I love creating things. Insufficient emphasis. I LOVE creating things! I adore the process of creating things. I'm guilty of trying to place results above process (especially recently) and that will change. Logic Gallery will now become a display (gallery) of how I observe and process the world around me. I will try to document how my mind organizes all of these stimuli (logic), and proudly put forward my point of view on everything I come across. Hopefully, this will help me create more things and I do love creating things. In creating more things, I will start to become more proficient and will be able to appreciate that process more.
I make no promises, but the goal is a new blog post at least twice a week. There will be pictures. And some snark. Lots of snark.
The idea of The Logic Gallery is finally just now coming into focus. I'm excited to get to make it something that's more than a ground-shaking, universal-orbit-shifting abstract concept. Also looking forward to directing the domains to something really cool. Like soulful beagle pictures? Wacky cat fails? The potential for innovation abounds. . .
The Logic Gallery
I'll give you a moment to retrieve your socks, which are now clearly all the way across the room. Yes, The Logic Gallery would become the standard bearing cultural institution that would echo with the gravitas along with her older sister institutions The Tate Modern and The Whitney and The Getty Collection. She would establish Atlanta's new burgeoning cultural renaissance. The Chamber of Commerce would put artistically filtered, somewhat askew photographs of the 9" high dimensional letters spelling out the name of the museum on the cover of the Summer "Things To Do" guide handed out in local hotel lobbies.
Having settled on such a bullet proof dynamite name, I did what any other normal work time daydreamer would do, registered the domain. I really, truly thought that I had no chance at securing such a sweet domain. Thank you, Go Daddy!! I became the proud owner of logicgallery.com, logicgallery.net, and logicgallery.org because cultural institutions NEED the .org. Currently, these domains point to nowhere. Go ahead and check, I'll wait. . .
See, told you.
Enough of the brilliant museum plan. You can probably guess that it hasn't become the cornerstone of cultural sophistication as outlined in the investor deck. We've all moved on.
The name, however, persisted. I thought it was a pretty cool name in a detached, doesn't-really-mean-anything sort of way. It became my online portfolio for a while. It was the name of a theoretical design firm specializing in themed scenery and wayfinding. That specific tag still didn't really fit anything, but that was unimportant. The world is lousy with highbrow hipster boutique design studios with overly clever names. Hell, you can't throw a double flat white forcefully onto a sidewalk in this town without covering at least five bespectacled creative directors with frothed milk. Warby Parker is the best!
I've still got the name and I'm throwing it around.
I've also decided to slap it onto this blog. Now, anyone else notice the problem here? I'll give you a moment to think about it.
It's been a long time since I've painted using water color. It's one of my favorite mediums but it's so very difficult to work without having it turn to mud. I've recently set myself on the task of reestablishing my watercolor street cred. I'm starting with some simple color sketches and moving up to a piece that I have in mind. It's going to be really cool after I get a few bad watercolor tries out of my system. That's the way it works, right? You've got to work at anything to stay agile and efficient. It's not "practice makes perfect" but "practice makes proficient". We strive for perfect with the understanding that we'll never achieve it.
Okay, have you thought about it? The problem with using that gorgeous, profoundly meaningful name on this particular blog is that, until now the content had nothing to do with logics or galleries. So far, this blog has been more brain vomit (and yes, that domain is already taken) than logic gallery. My content has been admittedly unfocused which is okay if the name was unfocused rantings of a somewhat frustrated creative. That name would be too long, even for the West Egg crowd.
Do yourself a favor and order the Westside Pileup over easy with a biscuit!
Now comes the climax with a very brief denouement. I have decided that since I own such an awesome name, I need to make it an awesome property starting with this blog. I'm attacking this thing with a renewed focus and having it follow a new path. I love creating things. Insufficient emphasis. I LOVE creating things! I adore the process of creating things. I'm guilty of trying to place results above process (especially recently) and that will change. Logic Gallery will now become a display (gallery) of how I observe and process the world around me. I will try to document how my mind organizes all of these stimuli (logic), and proudly put forward my point of view on everything I come across. Hopefully, this will help me create more things and I do love creating things. In creating more things, I will start to become more proficient and will be able to appreciate that process more.
I make no promises, but the goal is a new blog post at least twice a week. There will be pictures. And some snark. Lots of snark.
The idea of The Logic Gallery is finally just now coming into focus. I'm excited to get to make it something that's more than a ground-shaking, universal-orbit-shifting abstract concept. Also looking forward to directing the domains to something really cool. Like soulful beagle pictures? Wacky cat fails? The potential for innovation abounds. . .